Your website does the thinking.
You stay in control.
BRAIN builds your website from a modular master theme, monitors it for SEO, AEO, content and schema opportunities, then packages improvements as projects you approve using credits. Self-serve by default.
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Opportunity found
Service page is missing a buyer-question answer block.
Projects ready to review
Costs shown before approval
Project · ready for review
Add FAQ answer block to service page
Your service page does not answer the most common buyer question.
BRAIN drafted a 64-word answer block with FAQPage schema. Preview the change, edit the copy, or ask BRAIN to revise it.
4 credits
Spent only if you approve.
Pages affected
/services/fractional-cto
See BRAIN in action
Build, scan, recommend, approve, implement, roll back.
BRAIN builds your website from the ground up, then keeps improving it. Here is the full loop, end to end, the same way you will use it in the product.
BRAIN builds your website
Pick a starter, add your brand and business details. BRAIN assembles your full site from the master theme, ready to review and publish.
BRAIN scans your new site
Once live, BRAIN continuously reviews your pages, content, schema, SEO, AEO readiness and freshness. Included in your plan.
BRAIN finds an opportunity
Example: your main service page does not answer the most common buyer question.
BRAIN creates a project card
What was found, why it matters, pages affected, proposed change, expected impact, credit cost and preview.
You review and edit
Preview the change, edit the copy, ask BRAIN to revise it, or save it for later.
You approve
BRAIN shows the credit cost before implementation. Nothing is spent until you approve.
BRAIN implements
Once approved, BRAIN updates the relevant page, schema and internal links automatically.
Version history and rollback
Every change is saved. Roll back any time, one click.
What BRAIN found
Add an answer block: “What does a fractional CTO actually do?”
Why it matters
Buyers ask this often and competitor pages rank for it. Your page has no direct answer, so search and answer engines have nothing to quote.
Pages affected
/services/fractional-cto
Proposed change
64-word answer block + FAQPage schema + 2 internal links
Expected impact
AEO: high · SEO: medium · Effort: low
Preview
Credit cost
4 credits
Approving this project will use 4 of your 22 remaining credits. Nothing is charged until you confirm.
- 2m ago
v14 · current
FAQ block added
- Restore
v13
Hero rewrite, variant 2
- Restore
v12
Schema fix, services
The master theme
One master theme. Many possible websites.
BRAIN does not start from a blank canvas. It starts from a flexible master theme with reusable blocks, starter sites and brand controls. You choose a direction, or let AI recommend one. Then BRAIN assembles the first draft around your business.
One modular master theme
Every BRAIN website is built from a single, flexible master theme with reusable blocks. Not bespoke design from scratch, not a rigid template.
Starter sites or AI recommendation
Choose a starter site that matches your industry, or let AI recommend one based on your business profile.
Your brand, your assets
Upload or select colours, fonts, logos and images. Brand tokens propagate everywhere automatically.
Pages assembled from blocks
Hero, services, social proof, FAQ, AEO answers, lead form, CTA, and more. Reusable, on-brand, easy to swap.
AI can add or improve blocks
BRAIN suggests new sections or improvements as approved projects. No drag-and-drop builder needed.
Flexible without being fiddly
The structure stays consistent so BRAIN can edit safely. You stay in control of layout and brand.
Projects & credits
Credits only spend on changes you approve.
Scans, recommendations and project drafts are included in your plan. Credits are only spent when BRAIN implements an approved project, and you always see the exact cost before you say yes.
- Credits are not human service hours
- Credits do not include human review unless purchased separately
- Credits reset monthly with your plan
- Top-ups available, never expire while subscribed
- Failed implementations are refunded automatically
Sample project costs
You see the exact credit cost on every project card before you approve. Multi-page bundles are shown as a single bundled cost.
What BRAIN does
A website operating system, not just a builder or a content tool.
Bring the core website stack into one place: hosting, CMS, schema, SEO/AEO recommendations, content generation, approval workflow and version history.
Understands
Your business is the source of truth.
A structured business profile feeds every word. Approved facts vs assumptions. Claims to use, claims to avoid. Tone, audience, proof points.
Monitors
Always watching your site and your market.
Stale pages, weak meta, missing schema, broken internal links, AEO gaps, competitor moves, industry trends, AI-search readiness.
Recommends
Packaged projects, never vague alerts.
Each opportunity becomes a project card with preview, expected impact and credit cost. You approve, edit, defer or reject.
One master theme · many faces
Same engine. Wildly different sites.
Every BRAIN site runs on the same modular theme. Pick a starter, swap palettes, type pairings and layout rhythm, and the result feels bespoke, never templated.
Series B · 2026
Ship revenue ops without the spreadsheet tax.
Atlas connects pipeline, billing and product usage in one workspace your finance team will actually open.
Atlas
B2B SaaS
Independent · Est. 2019
Brands that behave like cult objects.
An independent studio building identity, packaging and digital for makers who refuse to look like everyone else.
Kiln
Creative Agency
No. 47 · Autumn
A seasonal menu, written every Tuesday.
Wood-fire cooking from a small kitchen in Shoreditch. Twelve seats. Two sittings. No phones at the pass.
Tonight
Lamb · charcoal · plum
Cabbage · brown butter
Pear · noyau · cream
Harvest
Restaurant
Considered medicine, in central Marylebone.
Long appointments, senior clinicians, and a referral network we'd trust with our own families.
Request consultationMeridian
Private Clinic
Same blocks. A thousand sites.
Every BRAIN site is composed from the same typed block library, but palette, type and rhythm make each one look bespoke. The tiles below are the same six block kinds, dressed for six different businesses.
You bring the business. BRAIN drafts headlines, body, meta, schema and alt text, on brand, ready to approve.
Stale pages, weak meta, missing answers, BRAIN spots them and ships a draft. Nothing publishes without your nod.
Swap palette, switch type pairing, change a hero, the whole site re-flows. No agency, no rebuild.
New for autumn
A wood-fire kitchen, two doors from the harbour.
Seven courses, drawn from what came off the boats this morning. Wednesday to Sunday, two seatings.
Reserve a table
Case study, Loomshift
Cut financial close from 11 days to 4.
Loomshift moved from a hand-rolled spreadsheet stack to Atlas in six weeks. Their finance team now closes the month before lunchtime on the fourth.
Read the full case study →The people behind it
Iris Calloway
Founder & CEO
Ex-Stripe, ex-Notion. Builds finance tools she'd want to use.
Daniel Osei
Head of Engineering
Twelve years across fintech and observability. Quiet, opinionated.
Mei Tanaka
Design Director
Was design lead at Linear. Believes typography is the API.
Recent work
Our Hackney studio, lit by north-facing skylights.
Atlas paid for itself in the first month, finance stopped chasing CSVs and started forecasting.
Priya Mehta, VP Finance, Loomshift
Pricing
From £99/month. Self-serve by default.
Pick a plan, get monthly credits, approve the improvements BRAIN recommends. Top up any time. Human help is available as an optional add-on, never required.
Starter
£99/mo
20 credits
Plus
£199/mo
60 credits
Growth
£399/mo
150 credits
Scale
£799/mo
350 credits
Trust & guardrails
Designed to help you move faster, not give up control.
You review meaningful changes before they go live, and every implemented update is stored in version history.
BRAIN always asks before meaningful changes
Approve every change, or set safe rules for low-risk updates like grammar fixes and metadata. The default is: nothing meaningful publishes without your permission.
Version history and rollback
Every implemented change is stored. Roll back any project, any time, one click.
You review AI-generated content
BRAIN drafts. You review and approve. You stay responsible for accuracy before changes go live.
Honest about what we promise
BRAIN provides AI-ready infrastructure and answer-readiness support. We do not guarantee SEO rankings or AI Overview placement.
You own your content
Pages, copy, blog, schema, brand. Owned by you, exportable any time.
Optional human help
Migration, assisted setup, content review and bespoke integrations are available as paid add-ons, never required to use BRAIN.
Ready when you are
A website that asks before it changes.
Self-serve by default. Start in minutes, approve every meaningful change, optional human help available.